Feedback from drivers was consistently confirmed that when actively using DriveTag felt more relaxed while driving, and on reaching their destination.

" I drive almost 60,000 kilometres per year and, admittedly, I drove in quite an assertive, sometimes even aggressive, way. I was skeptical when I first heard about DriveTag. But when seeing my scores going from red to yellow to greenish it became a bit of a sport to achieve a higher score and a better ranking than my colleagues. And, if a fellow road user now forces me to brake hard, so that I lose my A-score, I secretly curse him a bit. Who would have thought that? "

We’ve come a long way since making the first ever mobile call in the UK on 1 January 1985. Today, more than 500 million customers around the world choose us. We now operate in around 30 countries and partner with networks in over 50 more. Our commitment to the community in which we operate extends beyond the products and services we offer. True to our origins, Vodafone has always committed to deliver useful and inspiring innovation. We’re a brand that loves change – if it’s not happening naturally then we’re creating it ourselves. It’s in our DNA to push forward, to create a better future, to never rest and find new ways that help people communicate. That’s the lifeblood that runs throughout Vodafone. We are driven to empower people. To find that spark that empowers you is why we are in business. That’s what we mean when we say ‘power to you’.